Motorcycle Safety Awareness is a dedicated public education campaign—observed nationally every May—designed to reduce motorcycle crashes, injuries, and fatalities by promoting mutual respect, visibility, and defensive driving across all road users. Origin & History 1980s Push: Motorcycle Safety Awareness Month was officially established in the early 1980s by the National Highway Traffic Safety Administration (NHTSA) in partnership with state safety offices and national rider organizations...

Team member Benjamin Evan Walker presenting the value proposition at Destination Daytona during Biketoberfest in Daytona Beach, Florida....

A Harley-Davidson dealership employee from the state of Mississippi showcasing the World of Soul® Motorcyclist Association at a dealer...