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Filling the Voids: Adding Value to the Motorcycle Riding Experience

Team member Benjamin Evan Walker presenting the value proposition at Destination Daytona during Biketoberfest in Daytona Beach, Florida.
Team member Benjamin Evan Walker presenting the value proposition at Destination Daytona during Biketoberfest in Daytona Beach, Florida.
Terry Hardy, founder of World of Soul® Motorcycle Community and Ride for CHANGE Ride for HOPE™ Foundation.
Terry Hardy, founder of World of Soul® Motorcycle Community and Ride for CHANGE Ride for HOPE™ Foundation.

When I first stepped into the motorcycle community, I was drawn in by what most riders feel right away—the freedom of the open road, the camaraderie at motorcycle events, and the knowing nod exchanged with a fellow motorcyclist at a stoplight. The culture is alive, colorful, and full of energy. Yet as I’ve spent more time with riders, clubs, and dealerships, I’ve also noticed areas where the experience could be stronger—voids that, if filled, would bring even more value to the lives of motorcyclists and the communities they touch.



Where the Gaps Are


The motorcycle world is vibrant, but not without its challenges. Here are a few of the voids that stand out:


  • Fragmented communities. Riders often gather by brand, club, or region and sometimes even ethnicity. While these identities are important, they can sometimes create silos where collaboration and shared resources are limited.

  • Support beyond the ride. Brotherhood and sisterhood are celebrated, but when it comes to practical support—roadside assistance, insurance, financial guidance—many riders are left to navigate alone.

  • Opportunities for youth and families. Too often, motorcycling is seen only as an adult lifestyle. That perspective misses the chance to inspire young people, involve families, and pass along the culture through mentorship and education.

  • Connection to the wider world. Riders are sometimes seen as outsiders or misunderstood rebels. The truth is, motorcyclists are generous, community-minded people. What’s missing are intentional efforts to show society the impact riders can make when united for service and progress.

  • Social and cultural reconciliation. Perhaps one of the most overlooked voids is the need for programming that brings people together across lines of race, class, and culture. The motorcycle community—rich in diversity—offers a unique platform to break down barriers, promote understanding, and create space for dialogue that leads to healing and unity.


How We Add Value


Filling these voids means reimagining motorcycling as more than just recreation—it becomes a platform for growth, support, and cultural change. Here’s how that vision takes shape:


  • Building inclusive networks. Creating spaces where all riders—independent or club-affiliated—can connect, collaborate, and share resources under one umbrella.

  • Delivering practical benefits. Programs that go beyond symbolism: real roadside assistance, dealer discounts, financial protection, and event perks that give riders peace of mind on and off the road.

  • Empowering the next generation. Using the passion of motorcycling to fund scholarships, host college tours, and provide mentorship opportunities so youth can see a future of possibility.

  • Driving community impact. Organizing rides and events that double as service opportunities—food drives, health fairs, fundraising for education, and other efforts that bring motorcyclists and neighborhoods together.

  • Promoting reconciliation. Launching initiatives that celebrate cultural heritage, create dialogue between different communities, and demonstrate how riders can be ambassadors of unity in a divided world.


Why This Matters


Motorcycling is more than chrome, horsepower, and adventure. It’s a platform that has the power to unify people, uplift communities, and inspire change. By addressing the gaps in our culture, we don’t just make riding more rewarding for motorcyclists—we strengthen the role of riders in society at large.


Every mile on the open road is an opportunity. An opportunity to grow, to connect, to add value to others. My hope is that as we ride forward, we embrace not just the thrill of the journey but the responsibility and privilege of leaving the community stronger than we found it.


Because in the end, the motorcycle is more than a machine—it’s a movement.



 
 
 

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