The Value Proposition of World of Soul® Motorcyclist Association

A Harley-Davidson dealership employee from the state of Mississippi showcasing the World of Soul® Motorcyclist Association at a dealer event in Dallas, Texas.

The World of Soul® Motorcyclist Association emerged from the minority segment of the motorcycle community, but its mission and impact extend far beyond a single demographic. It represents innovation, collaboration, and a forward-looking approach to what the motorcycle industry can become when all voices are included.

Compliments to World of Soul® Motorcyclist Association for the work it does for riders and the industry from the former president of American Honda and past chairman of the Motorcycle Industry Council.

WOSMA stands as a living example that meaningful contributions, fresh ideas, and sustainable solutions can come from every corner of the community. By elevating riders who have historically been underrepresented, the Association does not just add diversity—it strengthens the whole industry.

The WOSMA membership program is built on tangible value. Members receive access to benefits that protect and empower them, from accident coverage to roadside assistance to dealership discounts. But beyond these individual perks, the organization creates a return on investment that cycles back into the community. Revenue and resources generated from membership are reinvested into initiatives that directly improve the lives of riders, their families, and the neighborhoods they serve. This model ensures that every dollar spent with WOSMA contributes to safer, stronger, and more connected communities.

Making the case for World of Soul® Motorcyclist Association and its membership program.

This is equity in action—an industry initiative where the operations themselves create pathways for reinvestment. For riders, it means recognition, security, and empowerment. For the industry, it demonstrates a commitment to inclusivity and innovation that enhances the collective image of motorcycling. And for communities, it delivers resources, scholarships, and opportunities that make lasting impact.

By embracing the World of Soul Motorcyclist Association, the motorcycle industry sends a clear message: that diversity is not only welcomed but essential, that equity is tied to economics and growth, and that inclusion builds bridges between motorcycling and the communities that surround it. This is a good look for the industry, a good look for riders, and a powerful testament to the positive role motorcycling can play in society.

The motorcycle industry has an opportunity to expand its cultural relevance, strengthen its economic foundation, and align with a mission that reflects the very best of what motorcycling stands for: freedom, community, and innovation. The World of Soul Motorcyclist Association is proof that when the doors of opportunity are opened, the entire industry benefits.