Unlock the World of Soul®: Exclusive Perks, Community, and Purpose

Tina Hamm registered, lined-up and ready to roll with the Ride for CHANGE Ride for HOPE™ held in Atlanta, Ga.

Membership with World of Soul® Motorcyclist Association goes far beyond the road — it’s your gateway to meaningful connections, real-world benefits, and a greater sense of purpose.

Gateway to meaningful connections

• Ride for CHANGE Ride for HOPE™

• World of Soul® Motorcycle Community Conference

• World of Soul® Motorcycle Rally

• World of Soul® Gala

Real-world benefits

• Cash savings with participating dealerships and repair shops

• Roadside assistance

• Accidental Death & Dismemberment Supplement

A greater sense of purpose

• Community engagement on issues that matter to motorcyclists and the communities they live and serve in

• Motorcycle safety and training

• Facilitating the next generation of riders

Advocate Members are at the heart of everything we do, and we’re redefining what it means to ride by combining cultural innovation, industry connection, and community engagement. Here, membership goes beyond the road — it’s about unlocking real value that supports your recreation and lifestyle.

We’re here to enhance your journey on and off the bike with perks that support your freedom, fuel your passion, and bring peace of mind every time you ride. From exclusive experiences and trusted resources to a strong community that rides with purpose, we’ve got your back — so you can enjoy the road ahead with confidence, connection, and a deeper sense of meaning.